Fuiyoh!!It's UNCLE ROGER!! Haiyaa Fried Rice open first JB outlet at Mid Valley Southkey

Fuiyoh!!It's UNCLE ROGER!! Haiyaa Fried Rice open first JB outlet at Mid Valley Southkey

Have you heard? Uncle Roger is opening a new branch at Mid Valley Southkey JB! 🎉

Photo Credit: @mothership.sg

He will be launching his fried rice restaurant, "Fuiyoh! It's Uncle Roger", at Mid Valley Southkey Shopping Mall in Johor Bahru. This will be his fifth outlet in Malaysia, and it is expected to open in March 2025.

The restaurant will offer a variety of fried rice options, including char siu (BBQ pork), shrimp, egg, and spicy sambal versions. 🔥🍚 In addition, there will be special promotions during the grand opening, and the first batch of customers will have the chance to try Uncle Roger's signature fried rice! 😋✨


Photo Credit: @Fandom.com

Who is Uncle Roger?

Uncle Roger is a comedic character played by Nigel Ng, a Malaysian stand-up comedian based in the UK. The character is known for his exaggerated Chinese-Malaysian accent, orange polo shirt, and funny takes on Asian culture, especially food. Uncle Roger became famous after his viral "Egg Fried Rice Review" video, where he humorously criticized a BBC chef’s way of cooking fried rice. His catchphrases like "Haiyaa", "Fuiyoh", and "MSG is the king of flavor" have made him popular among fans worldwide.


Photo Credit: @enanyang.my

About "Haiyaa Fried Rice" 

📍 Launched in October 2023 as a pop-up restaurant in London, attracting long queues of fans!

🍚 Specializes in Asian-style fried rice, with different flavors like:


  • Egg Fried Rice (classic style 🍳)
  • Garlic Fried Rice (garlic-flavored 🧄)
  • Spicy Fried Rice (for those who love heat 🌶️)


🤔 The funny part? The idea came from his YouTube videos where he kept roasting people for making bad fried rice. Fans kept saying, "If you're so good at criticizing, why not open your own shop?" So, he actually did! 😂


Photo Credit: @enanyang.my

If you're a fan of Uncle Roger or interested in his fried rice, be sure to check it out after the grand opening!

  • Posted In:

Our Awesome partners

Initiative By ITEA Technology
Programme By Iskandar Regional Development Authority (IRDA)
Supported By Majlis Bandaraya Johor Bahru (MBJB)
Strategic Platform